Social Media: What’s In It For Authors?

You said it, random guy.

Most social media platforms have accounts you can maintain specifically for a business, where you have access to a mix of features that’s similar to but not quite the same as a personal account. For instance, a business account on Facebook will let you create events, run ads, and track analytics. You also don’t have “friends” on a Facebook business account like you do on a personal account; people simply like and/or follow your page.

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