Most social media platforms have accounts you can maintain specifically for a business, where you have access to a mix of features that’s similar to but not quite the same as a personal account. For instance, a business account on Facebook will let you create events, run ads, and track analytics. You also don’t have “friends” on a Facebook business account like you do on a personal account; people simply like and/or follow your page.Continue reading Social Media: What’s In It For Authors?
Every author needs a website, it’s a simple as that. It’s your central hub for everything, like your online house. Luckily for you, what’s actually on your website is pretty simple. The basics are:
- Home (your default landing page)
- About You (aka Author Bio)
- Your Books
- Newsletter Signup
Author newsletters are one of those things that used to be super-hot when the first author stumbled upon one like the ape in 2001: A Space Odyssey found the black monolith of human evolution. But now that everyone’s got one, they’re less potent than they used to be. Who doesn’t have a black monolith they keep in their basement but now mostly use as a clothes rack, amiright?
So you might be wondering: do I need one or what? And what the hell am I supposed to do with it?Continue reading Author Newsletters: All Your Burning Questions Answered!