Category Archives: Newsletters, Websites, & Social Media

Social Media: What’s In It For Authors?

You said it, random guy.

Most social media platforms have accounts you can maintain specifically for a business, where you have access to a mix of features that’s similar to but not quite the same as a personal account. For instance, a business account on Facebook will let you create events, run ads, and track analytics. You also don’t have “friends” on a Facebook business account like you do on a personal account; people simply like and/or follow your page.

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Author Websites: The Essentials

Websites! Looking something like this, but better!

Every author needs a website, it’s a simple as that. It’s your central hub for everything, like your online house. Luckily for you, what’s actually on your website is pretty simple. The basics are:

  • Home (your default landing page)
  • About You (aka Author Bio)
  • Your Books
  • Blog
  • Newsletter Signup
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Author Newsletters: All Your Burning Questions Answered!

Here’s a really, really bad example of an author newsletter.

Author newsletters are one of those things that used to be super-hot when the first author stumbled upon one like the ape in 2001: A Space Odyssey found the black monolith of human evolution. But now that everyone’s got one, they’re less potent than they used to be. Who doesn’t have a black monolith they keep in their basement but now mostly use as a clothes rack, amiright?

So you might be wondering: do I need one or what? And what the hell am I supposed to do with it?

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