is something we could all stand to get better about. At the risk of dating this
post, when there’s a pandemic happening and some leaders seems totally
unequipped to handle a real-life crisis, you gotta take shit into your own
hands, you know what I’m sayin’?
always been one of those people you want to be with when the ship is sinking: I
will make sure we LIVE, GODDAMMIT!! I’ll find a way. Leadership can’t make a
decision? Screw that. I’m the captain
social media platforms have accounts you can maintain specifically for a
business, where you have access to a mix of features that’s similar to but not
quite the same as a personal account. For instance, a business
account on Facebook will let you create events, run
ads, and track analytics. You also don’t have “friends” on a Facebook business
account like you do on a personal account; people simply like and/or follow
newsletters are one of those things that used to be super-hot when the first
author stumbled upon one like the ape in 2001:
A Space Odyssey found the black monolith of human evolution. But now that
everyone’s got one, they’re less potent than they used to be. Who doesn’t have
a black monolith they keep in their basement but now mostly use as a clothes
you might be wondering: do I need one or what? And what the hell am I supposed
to do with it?
gonna be honest up front: I have yet to find a marketing strategy that’s worked
well for me. I’ve published six novels so far, traditional and self-published,
and hustled to market each one. I’ve read a bunch of books and blogs about
marketing and tried lots of different tactics. Money was never a limiting
factor for me (I make decent dough at my day job, though I’m not
rich—#middleclassbabe), so lack of spending was definitely not the problem. I
even tried hiring a company to do it for me, and the results were the same: somehow,
I’m still not a bestselling author.
I can’t offer steps to success like my other blogs…BUT I can offer some
hard-earned wisdom and advice.
I started my literary career writing short stories; thought
that was my niche since I’ve got lots of ideas for which the short form is the
perfect medium. Turns out short stories have their uses, but establishing your
writing bona fides is not one of them.
I’ve written almost a dozen short stories and had most of
them published. Here are some truisms/advice from someone who’s toiled in the
trenches of the short story market.
(…Is it presumptuous of me to assume I have fans in the double digits?? Probably, but I feel like indulging my massive ego today!)
I haven’t posted in a while because I’ve been hard at work getting my next novel, The Colonel and Her Sergeant, ready for publication on June 14th. I’ll post more about my future Pulitzer Prize winner later.
(I’m just gonna assume the Pulitzer Prize committee accepts self-published novels. NO I’m not going to Google it…my kids tell me if I just believe enough all my dreams will come true so I’ma gonna do that cuz as you know, in reality Donald Trump is my boss so it’s off to fantasy land for me!)
After years of personal experience in the self-publishing
and traditional publishing worlds, and after hearing about other authors’
experiences, I’ve now officially reached that conclusion—don’t query literary
agents. It’ll almost certainly be a negative return on your investment.
Say you’ve finished writing a book—congrats! You’ve made a few editing passes through it, roped a few of your friends and relatives into reading it, gotten their feedback, and tweaked it into what you think is an acceptable form to show to the world at large. Maybe you’ve even queried a handful of literary agents and received either “Thanks but no thanks” rejections or (more likely) radio silence.