{"id":1517,"date":"2017-12-03T14:41:50","date_gmt":"2017-12-03T19:41:50","guid":{"rendered":"http:\/\/www.shanafigueroa.com\/blog\/?p=1517"},"modified":"2017-12-03T14:41:50","modified_gmt":"2017-12-03T19:41:50","slug":"marketing-time-management-whats-been-worth-the-effort","status":"publish","type":"post","link":"http:\/\/www.shanafigueroa.com\/blog\/marketing-time-management-whats-been-worth-the-effort\/","title":{"rendered":"Marketing Time Management: What’s Been Worth the Effort"},"content":{"rendered":"
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DISCLAIMER: The vast majority of this stuff won’t work.<\/figcaption><\/figure>\n

Marketing is a big freaking deal when you’re trying to be a professional author. Which is unfortunate, because it feels like an exercise in futility. “Focus on the marketing things you like to do!” is a common nugget of wisdom from the pros. But what if you don’t like any of it? Then it sucks to be you!<\/p>\n

Okay, there’s a teensy bit of it I liked, which I’ll detail later.<\/p>\n

For my latest release RECKONING in July, I decided to put together a no-kidding-for-real marketing plan, detailed below, along with my assessment of its effectiveness. Results may vary from author to author, but in case you plan on trying your hand at publishing a book and your publishing company (if you have one) offers little to no marketing backup – which is unfortunately typical – then at least you can use my toiling as a place to start!<\/p>\n

The key metrics are: 1) website traffic; 3) newsletter subscribers; 3) books sold. The first two in theory should directly lead to the last.<\/p>\n