{"id":2218,"date":"2019-11-05T11:29:18","date_gmt":"2019-11-05T16:29:18","guid":{"rendered":"http:\/\/www.shanafigueroa.com\/blog\/?page_id=2218"},"modified":"2020-12-25T21:59:09","modified_gmt":"2020-12-26T02:59:09","slug":"business","status":"publish","type":"page","link":"http:\/\/www.shanafigueroa.com\/blog\/business\/","title":{"rendered":"Business"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/business-pic-3-1-1024x525.png\" alt=\"\" class=\"wp-image-2281\" width=\"800\" srcset=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/business-pic-3-1-1024x525.png 1024w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/business-pic-3-1-300x154.png 300w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/business-pic-3-1-768x394.png 768w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/business-pic-3-1.png 1435w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"133\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Trad-Pub-header-1024x133.png\" alt=\"\" class=\"wp-image-2274\" srcset=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Trad-Pub-header-1024x133.png 1024w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Trad-Pub-header-300x39.png 300w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Trad-Pub-header-768x100.png 768w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Trad-Pub-header.png 1334w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption><span class=\"has-inline-color has-black-color\">Here&#8217;s how to write a query and a synopsis, how to find an agent, and everything else that goes along with traditional publishing.<\/span><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/5-reasons-why-you-probably-shouldnt-query-literary-agents-and-what-you-should-do-instead\/\">5 Reasons Why You (Probably) Shouldn&#8217;t Query Literary Agents&#8230;And What You Should Do Instead<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">A few posts back, I answered the question of \u201c<a href=\"http:\/\/www.shanafigueroa.com\/blog\/do-you-need-a-professional-editor\/\">Should I hire a professional editor before I self-publish my novel?<\/a>\u201d (TL;DR answer: probably not). In that post, I mentioned I was on the cusp of recommending writers not bother querying literary agents at all.<\/p>\n\n\n\n<p><span class=\"has-inline-color has-black-color\">After years of personal experience in the self-publishing and traditional publishing worlds, and after hearing about other authors\u2019 experiences, I\u2019ve now officially reached that conclusion\u2014don\u2019t query literary agents. It\u2019ll almost certainly be a negative return on your investment&#8230;[<a href=\"http:\/\/www.shanafigueroa.com\/blog\/5-reasons-why-you-probably-shouldnt-query-literary-agents-and-what-you-should-do-instead\/\">keep reading<\/a>]<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"134\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-Pub-header-1024x134.png\" alt=\"\" class=\"wp-image-2275\" srcset=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-Pub-header-1024x134.png 1024w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-Pub-header-300x39.png 300w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-Pub-header-768x101.png 768w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-Pub-header.png 1334w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption><span class=\"has-inline-color has-black-color\">Prefer to self-publish&#8230;or perhaps it&#8217;s your only option? Here&#8217;s how to succeed when you&#8217;re on your own!<\/span><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/do-you-need-a-professional-editor\/\">Do You Need A Professional Editor?<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">Say you\u2019re finished writing a book\u2014congrats! You\u2019ve made a few editing passes through it, roped a few of your friends and relatives into reading it, gotten their feedback, and tweaked it into what you think is an acceptable form to show to the world at large. Maybe you\u2019ve even queried a handful of literary agents and received either \u201cThanks but no thanks\u201d rejections or (more likely) radio silence&#8230;[<a href=\"http:\/\/www.shanafigueroa.com\/blog\/do-you-need-a-professional-editor\/\">keep reading<\/a>]<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/typewriter-squiggle.png\" alt=\"\" class=\"wp-image-2309\" width=\"100\" height=\"42\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/how-to-self-publish-a-book\/\">How to Self-Publish a Book<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">Greetings my dozens of fans! <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">(\u2026Is it presumptuous of me to assume I have fans in the double digits?? Probably, but I feel like indulging my massive ego today!) <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">I haven\u2019t posted in a while because I\u2019ve been hard at work getting my next novel, <em>The Colonel and Her Sergeant,<\/em> ready for publication on June 14th. I\u2019ll post more about my future Pulitzer Prize winner later&#8230;[<a href=\"http:\/\/www.shanafigueroa.com\/blog\/how-to-self-publish-a-book\/\">keep reading<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"130\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Marketing-header-1024x130.png\" alt=\"\" class=\"wp-image-2276\" srcset=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Marketing-header-1024x130.png 1024w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Marketing-header-300x38.png 300w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Marketing-header-768x98.png 768w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Marketing-header.png 1334w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption><span class=\"has-inline-color has-black-color\">Easily the worst part of publishing, I&#8217;m not gonna lie. Here are some tips on how to make it less of a chore.<\/span><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/13-nuggets-of-advice-on-marketing-your-novel\/\">13 Nuggets of Advice on Marketing Your Novel<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">I\u2019m\ngonna be honest up front: I have yet to find a marketing strategy that\u2019s worked\nwell for me. I\u2019ve published six novels so far, traditional and self-published,\nand hustled to market each one. I\u2019ve read a bunch of books and blogs about\nmarketing and tried lots of different tactics. Money was never a limiting\nfactor for me (I make decent dough at my day job, though I\u2019m not\nrich\u2014#middleclassbabe), so lack of spending was definitely not the problem. I\neven tried hiring a company to do it for me, and the results were the same: somehow,\nI\u2019m still not a bestselling author.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">So, I can\u2019t offer steps to success like my other blogs\u2026BUT I can offer some hard-earned wisdom and advice. [<a href=\"http:\/\/www.shanafigueroa.com\/blog\/13-nuggets-of-advice-on-marketing-your-novel\/\">keep reading<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"134\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Social-media-header-1024x134.png\" alt=\"\" class=\"wp-image-2277\" srcset=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Social-media-header-1024x134.png 1024w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Social-media-header-300x39.png 300w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Social-media-header-768x100.png 768w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Social-media-header.png 1334w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption><span class=\"has-inline-color has-black-color\">&#8230;Oh, you want people to actually READ your book after you publish it? In that case, people need to know that you exist. Find out how to launch yourself into the public consciousness right here.<\/span><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/author-newsletters-all-your-burning-questions-answered\/\">Author Newsletters: All Your Burning Questions Answered!<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">Author\nnewsletters are one of those things that used to be super-hot when the first\nauthor stumbled upon one like the ape in <em>2001:\nA Space Odyssey<\/em> found the black monolith of human evolution. But now that\neveryone\u2019s got one, they\u2019re less potent than they used to be. Who doesn\u2019t have\na black monolith they keep in their basement but now mostly use as a clothes\nrack, amiright? <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">So you might be wondering: do I need one or what? And what the hell am I supposed to do with it? [<a href=\"http:\/\/www.shanafigueroa.com\/blog\/author-newsletters-all-your-burning-questions-answered\/\">keep reading<\/a>]<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/typewriter-squiggle.png\" alt=\"\" class=\"wp-image-2309\" width=\"100\" height=\"42\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/author-websites-the-essentials\/\">Author Websites: The Essentials<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">Every\nauthor needs a website, it\u2019s a simple as that. It\u2019s your central hub for\neverything, like your online house. Luckily for you, what\u2019s actually on your\nwebsite is pretty simple. The basics are: <\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\"><li>Home (your default landing page)<\/li><li>About You (aka Author Bio)<\/li><li>Your Books<\/li><li>Blog<\/li><li>Newsletter Signup<\/li><\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\">You can add whatever else you want for shits and grins\u2014I certainly have!\u2014but those are the essential tabs&#8230;[<a href=\"http:\/\/www.shanafigueroa.com\/blog\/author-websites-the-essentials\/\">keep reading<\/a>]<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/typewriter-squiggle.png\" alt=\"\" class=\"wp-image-2309\" width=\"100\" height=\"42\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/social-media-whats-in-it-for-authors\/\">Social Media: What&#8217;s In It For Authors?<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">Most\nsocial media platforms have accounts you can maintain specifically for a\nbusiness, where you have access to a mix of features that\u2019s similar to but not\nquite the same as a personal account. For instance, a <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-build-a-facebook-page-for-business-a-guide-for-beginners\/\">business\naccount on Facebook<\/a> will let you create events, run\nads, and track analytics. You also don\u2019t have \u201cfriends\u201d on a Facebook business\naccount like you do on a personal account; people simply like and\/or follow\nyour page.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/\">Different demographics<\/a> frequent different social media platforms. Therefore, it\u2019s important to understand the <a href=\"https:\/\/www.marketingcharts.com\/industries\/media-and-entertainment-14476\">general demographics of your genre<\/a>\u2014for instance, whether they skew young or old, liberal or conservative, wealthy or cash-strapped, male or female\u2014and focus more on where those people spend their online time. For example, YA readers skew young and female, so cultivating a strong presence on Instagram may be the best use of your professional social media time&#8230;[<a href=\"http:\/\/www.shanafigueroa.com\/blog\/social-media-whats-in-it-for-authors\/\">keep reading<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"131\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Branding-and-platforms-header-1024x131.png\" alt=\"\" class=\"wp-image-2278\" srcset=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Branding-and-platforms-header-1024x131.png 1024w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Branding-and-platforms-header-300x38.png 300w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Branding-and-platforms-header-768x98.png 768w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Branding-and-platforms-header.png 1334w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption><span class=\"has-inline-color has-black-color\">Get your hot iron ready and brand yourself! Learn how to tell the world who you are and get them excited about your existence.<\/span><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/?p=2154\">4 Reasons Why You (Probably) Shouldn&#8217;t Bother Writing Short Stories<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">I started my literary career writing short stories; thought that was my niche since I\u2019ve got lots of ideas for which the short form is the perfect medium. Turns out short stories have their uses, but establishing your writing bona fides is not one of them.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">I\u2019ve written almost a dozen short stories and had most of them published. Here are some truisms\/advice from someone who\u2019s toiled in the trenches of the short story market&#8230;[<a href=\"http:\/\/www.shanafigueroa.com\/blog\/?p=2154\">read more<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"130\" src=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-care-header-1024x130.png\" alt=\"\" class=\"wp-image-2282\" srcset=\"http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-care-header-1024x130.png 1024w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-care-header-300x38.png 300w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-care-header-768x98.png 768w, http:\/\/www.shanafigueroa.com\/blog\/wp-content\/uploads\/2019\/11\/Self-care-header.png 1334w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption><span class=\"has-inline-color has-black-color\">If all of this sounds like a lot, that&#8217;s because it is. And then after you&#8217;ve done all that work, get ready for lots and LOTS of rejection and heartbreak. It&#8217;s rough out there, babe. Read here for guidance on how to keep on keeping on.<\/span><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/self-care-6-steps-to-a-better-writing-you\/\">Self-Care: 6 Steps to a Better Writing You!<\/a><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">Self-care\nis something we could all stand to get better about. At the risk of dating this\npost, when there\u2019s a pandemic happening and some leaders seems totally\nunequipped to handle a real-life crisis, you gotta take shit into your own\nhands, you know what I\u2019m sayin\u2019?<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">I\u2019ve always been one of those people you want to be with when the ship is sinking: I will make sure we LIVE, GODDAMMIT!! I\u2019ll find a way. Leadership can\u2019t make a decision? Screw that. <em>I\u2019m the captain now.<\/em>..[<a href=\"http:\/\/www.shanafigueroa.com\/blog\/self-care-6-steps-to-a-better-writing-you\/\">keep reading<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Reasons Why You (Probably) Shouldn&#8217;t Query Literary Agents&#8230;And What You Should Do Instead A few posts back, I answered the question of \u201cShould I hire a professional editor before I self-publish my novel?\u201d (TL;DR answer: probably not). In that post, I mentioned I was on the cusp of recommending writers not bother querying literary &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/www.shanafigueroa.com\/blog\/business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2218","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P9Vyi8-zM","_links":{"self":[{"href":"http:\/\/www.shanafigueroa.com\/blog\/wp-json\/wp\/v2\/pages\/2218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shanafigueroa.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.shanafigueroa.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.shanafigueroa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shanafigueroa.com\/blog\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":22,"href":"http:\/\/www.shanafigueroa.com\/blog\/wp-json\/wp\/v2\/pages\/2218\/revisions"}],"predecessor-version":[{"id":2825,"href":"http:\/\/www.shanafigueroa.com\/blog\/wp-json\/wp\/v2\/pages\/2218\/revisions\/2825"}],"wp:attachment":[{"href":"http:\/\/www.shanafigueroa.com\/blog\/wp-json\/wp\/v2\/media?parent=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}